IFAD ARDIN

AI PRODUCT MANAGER · BUILDER

I turn messy
operations into
working systems.

I find the real problem, build the product, and ship it. Currently creating agentic automation at Gojek after 15 years across consumer and marketplace tech.

I build strong teams, and I still love building the first version myself.

THINGS I HAVE HELPED MOVE

A few numbers from fifteen years of building.

I have been a founder, growth lead, product manager, and AI builder. The titles changed. Staying close to the real work did not.

THE LONG VIEW15 yrs

building across Southeast Asian technology

REVENUE+33%

advertising revenue from platform-wide bidding

LESS FRICTION-50%

steps needed to create a transport booking

RETENTION-40%

churn on a targeted high-value user issue

SCALE$32M

GTV target owned per six-month period

TIME RETURNED200 hrs

analyst work removed every month by one AI workflow

WHERE I SPEND MY DAYS

Most of my recent work happened inside Gojek.

For readers outside Southeast Asia, Gojek is Indonesia's super app for mobility, food delivery, logistics, and payments. I have worked across its consumer, marketplace, growth, advertising, and internal operations systems.

Company-reported scale; private valuation reported by Reuters in 2020.

170M+users
2M+driver partners
$10Breported private valuation
OFF THE CLOCK

Things I make because I want them to exist.

Leading is part of my work. Making is part of who I am.